![]() ![]() Mallarmé’s is the poem that made the world modern and then post-modern. Its challenge to the reader heralded 125 years of artistic and intellectual engagements: a crisis in language and representation, the struggle to reconcile pattern and meaning with chance and nothingness, and the never-ending tarantella of the material with the conceptual. Visually and physically, its arrangement of scattered words in different type sizes and styles across the pages echoes the drama, images and delaying syntax that the text plays out - a sinking ship, its struggling master, cresting waves, a Siren, a whirlpool or abyss, the North Star and its nearby constellation Ursa Minor. This is the poem that launched countless works of free verse and experiments with typography and the page. I was awarded the British Council’s Creative Entrepreneur Award in 2013 and named in the Hospital Club’s h.Club100 list of the most innovative and influential people in the creative industries.Welcome to the online celebration of the 125th anniversary of Stéphane Mallarmé’s poem Un Coup de Dés Jamais N’Abolira le Hasard (1897). I spoke at dozens of film festivals, from Cannes to Sundance, and also tech conferences like the Edinburgh Turing festival. I wrote frequent case studies and blog posts and contributed guest columns to IndieWire, Screen and more. I was interviewed in all major trades ( Variety, Hollywood Reporter, Screen) and in the Wall Street Journal and The Observer. I developed extensive networks with film production and distribution executives around the world and negotiated contracts with British Film Institute, Icon, Sigma Films, Curzon Artificial Eye, Kino Lorber, Drafthouse Films, Wolfe Video, Omniverse, Filmhouse, IDFA and many more. I secured content promotion partnerships with major publishers including The Guardian and Metro US, where we offered lucrative revenue-sharing opportunities in competition with CPM advertising media. Hundreds of distributors, filmmakers and affiliates earned revenue through the service. I grew the company to 250,000 registered users with thousands of films available globally. With the help of Distrify's Chairman, David Nicholas Wilkinson, we struck an exclusive deal to launch Terry Gilliam's short film The Wholly Family and lined up The Guardian as a promotional partner. I raised more than half a million euros in grant funding from EU MEDIA, Nesta, Creative Scotland, Scottish Enterprise and the UK’s Technology Strategy Board. As CEO, I was in charge of content acquisitions, project management, engineering, product development, customer support, user experience, sales, business development, marketing and publicity. ![]() With this invention, I founded Distrify, the pioneer in direct-distribution for independent films. My technology was the first to allow movie purchases directly within the Facebook platform. The Distrify Player allowed viewers to purchase movies wherever they were embedded and tracked affiliate revenue when anyone shared a film. I invented the first shareable video trailer with built-in web-shop for digital rentals, downloads, movie tickets, DVDs and other merchandise. I founded the company in 2010 and it was active until 2014. Distrify was one of the first direct distribution platforms for film and video. ![]()
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